A number of TV spots were aired at various stages of the project.
The initial TVC, aired in October 2009 asked people to send in their real love stories.
Then in November 2009, people were asked to vote for the casting.
In February 2010, while the film was in post-production, a short trailer was aired.
The copy was: “Lacta presents, the love story we all turned together into a movie. Coming February 14th. Visit loveinaction.gr to learn more.”
The movie trailer then followed.
Finally, in March 2010, a new TVC was aired, informing people that it was based on a true love story, revealing the film’s ending, and then asking people to go online and discover the complete love story.
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