Η δική σου ιστορία αγάπης γίνεται ταινία.

Lacta chocolate has been heralding the message of love through its advertising campaigns and marketing activities for more than a decade.

This year, we decided to put the love story writing into the hand of the consumers in Greece, who were called to submit their own true love stories and join us in turning one of them into a movie, for everyone to see.

A total of 1.307 love stories were submitted and after intense deliberation, the winning story was transformed into a script by one of Greece's top screenwriters, George Kapoutzidis.

During preproduction of the film, consumers voted online and determined the lead roles in the film, the names of the protagonists and even the clothes that actors would wear. Some fans were even recruited to serve as extras on the shoots.

When shooting started, fans were able to keep up with the production via the official blog, a Facebook page, and a Twitter account. Detailed reports were posted on a daily basis extensive photo galleries were uploaded on Flickr. The morning after every each day of shooting, a video report was posted on YouTube.

When filming wrapped and post production begun, users were updated on the marketing activities organized to advertise the movie. They were the first to see the trailer, TV-spots and the design of an exciting movie poster.

The premiere was quickly approaching, but not only online as expected. The movie had attracted so much interest; it was picked up my Greece’s top TV channel MEGA, to be shown as content celebrating Valentine’s Day.

On the day of the premiere, the film attracted a 12% viewer share and was seen by more than 335.000 Greeks, while the online version has gathered more than 150.000 views in the first few weeks.

Our Facebook page, now numbering more than 23.000 fans, was quickly overwhelmed with messages of people excited with the film and moved by its story and romance.

Having helped produce the film, people were now falling in love, with the characters we created with them, in the first place.

Watch the film now, with English subtitles.